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Article ID: KB149
Keyword Name: Template, Pixel, Normal
Created: February 12, 2013
Viewed: 13518

Recommended / Standard Email Width

With so many different screen sizes and resolutions it can be a difficult to decide what the right width to use for you email campaigns. So what is the standard email width anyway?

Luckily, Amy Hamilton at Smith-Harmon has done some research on this topic. She surveyed 47 popular retailers and asked for their standard email width.

The industry standard for email width of promotional emails was:
Between 600px and 650px.

The industry standard for email width of content-heavy emails (newsletters, etc.)  was:
Between 650px and 700px.

So the decision is really up to you and how you would like to brand your message.


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