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Author: Kristenson, Joel
Last Updated: 2016-10-13
Overview
This article walks through the steps to create/update the names for your tracked links.
How tracked links get created: Whenever you’re creating a mass email campaign and create a ‘new hyperlink’ it will automatically add that to your list of tracked links in the database. Ex:
Why you need to update them after the fact: When you create a ‘new’ link in your mass email campaign it will create a tracked link, however it won’t provide it a name in the database, instead it will be called [not recorded]. This isn’t very useful when running a search query by the specific link after the fact – you may notice that your database looks something like the example below:
Why tracked links? Tracked links allow you see WHO is reading various aspects of your emails. How many people clicked on my donate link? Who were they? Did they actually contribute? Did anyone read the full article on my website? Of all the links I had in my email, which ones had the most clicks (indicating what my recipients are generally interested in - or not)?
Tip: Learn all about creating and scheduling mass email campaigns in this 20 minute video.
Steps
Navigate to the Tracked Links list by following Application Menu > Email Campaigns > Tracked Links.
Click [Search] to populate the full list. In my example I had 36 tracked links.
Click on any of the blue hyperlinks to open the tracked link record. In this example I opened the one with ID 44.
Enter a new name or update the existing name for the ‘Link Description’. In this example I called mine ‘Sneezing Panda YouTube Video’.
Click [Save and Close] in the bottom-right once you’re finished.
Click [Search] once you’re back in the E-mail Tracked Links list to refresh the values. Your new name will now display. My example is below.
After using this link in emails moving forward you can run searches from the Donors (Contacts/Voters) list under the General > Email Links sub-tab.
The related resources below link to a large variety of other articles and videos related to the mass email features.
Related Resources
Article: Setup a User to Receive Test Emails, How to Send Out Tests of a Mass Email Campaign, and How to Test and Individual Email Template
Article: Adding SPF / DKIM Key to your domain’s Txt Record --- Greatly Improve Your Email Open Rates! (*requires access to your web host)
Article: How to Create Trackable Links in your Email Campaigns, and How to Analyze those Statistics after the Eblast Goes Out
Article: How to Access and Use the Standard Trail Blazer Templates as a Starting Point for Template Creation and Mass E-Mail Campaigns
Article: Configuring your From and Reply Email Address Settings
Article: Sending Mass Emails
Article: Why you should NOT paste MS Word into a Trail Blazer email
Article: How to Create a Hyperlink around a Screenshot of your PDF Newsletter and Hyperlink it to the PDF Document
Article: How to Create a Hyperlink around a Screenshot of your Video and Link to the Video from your Trail Blazer Email Template
Article: How to Import a Google Web Font into your Trail Blazer Email Template
Article: How to Create a Custom Thank-You Auto-Responder Email with Merge Fields for your Online Donation Form
Article: How to Create Custom Email Responders for Specific Events – New 2016 Feature Upgrade
Article: How to Use the Event Contribution Total Merge-Field in a Mass Email to Thank Attendees for the Total Amount they Gave at a Specific Event – 2016 Upgrade
Article: How to Cancel a Mass Email Campaign as it’s Going Out & How to Reschedule a Queued Email Campaign
Article: Email Opens and How Trail Blazer is Managing This Process
Article: Deleting an Email Campaign
Article: Sample HTML Email Templates with Inline CSS
Article: Delayed email messages
Video: Eblasts Configure email settings before mass emailing
Video: Eblasts –Setting people up to receive test (draft) emails
Video: Thank you’s using mass email
Video: Scheduled Emails
Video: Eblasts Create and Send Eblasts – Includes Image Management
Video: Donation Auto Responders with Merge Fields
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